Even though companies might not have entered the social media space, conversations may be happening about them, without their knowledge. Listening to what’s being said about a company on social media sites may be as important as engaging with the company’s stakeholders.
For most of the small business that are looking at options for Social Media Marketing, blogging seems to be the first logical and cheapest option. A blog is the best way to take advantage of a set of powerful tools – most of them available free or at a nominal cost – while also gaining some immediate return on investments.